Product Development | Go-To-Market Strategy | Product Merchandising | Product Launch Planning
The 2024-25 MLB Batting Practice headwear was a radical departure from all other on-field baseball programs that came before it. Rather than one collective design that cut across all teams, the 2024-25 collection showcased a unique design concept per team, often in reference to a moment from the team’s history or a graphic/color scheme that pays homage to a period of time. Featuring lighter materials for comfort, these caps are built to provide protection from the sun as players warm up before games, They combine that functionality with a distinctive look on the field before the competitive action begins.
Led the cross-departmental execution of all product development, merchandising, and program launch, while overseeing individual team designs and marketing concepts.