Accomplished creative leader with over two decades of experience building go-to-market strategies, commercial plans, and comprehensive product stories. Most recently served as the Sr. Director of Product Development for New Era Cap, a global sport and lifestyle brand known for iconic headwear, progressive apparel, and official license partnerships. Showcased here is a small collection of recent work.
Extensive senior-level experience working alongside C-suite executives as an innovator, creator, and merchandiser. Core belief that products should be shaped by deep consumer insights and boldly crafted for cultural positioning. Wealth of background aligning product goals to brand vision and fostering climates of growth, analysis, and market expansion. Adapt at directing large multi-disciplined teams, developing business objectives, leading operational efficiencies, and managing major brand initiatives.
Areas of Expertise: Product Development, Business Strategy, Go-To-Market Launches, Data Analysis, Creative Problem Solving, Team Leadership
If you’d like to discuss how we can collaborate, please reach out and I will get back to you as soon as I can.
