New Era’s bi-annual Color Packs tap into specific color themes for the season, such as earthy tones, bold primaries, or soft pastels. By combining various materials and styles, the headwear serves as a statement accessory to the fully coordinated apparel outfits, creating cohesive looks that resonate across consumer types. Color choices are often made by aligning with fashion trend consultants and then identifying the nuances of how those colors interact with each other via silhouette, logos, or graphics.