Creative Direction | Product Development | GTM Strategy | Product Launch Planning

New Era’s NFL sideline headwear acts as a visual statement for every player, coach, and fan. Designed to provide comfort and protection from the elements, the use of performance materials provides durability and breathability, making them suitable for varied weather conditions. Beyond functionality, this collection plays a significant role in the annual identity of each team, as they are worn from September to January across every sideline of every NFL game.

The sideline collection also includes the Crucial Catch and Salute to Service initiatives, both of which combine bold headwear design executions to link with Nike outerwear and apparel.

Led the design direction, silhouette assortment strategy, and product launch presentations to US sales force and key US retailers.