Creative Direction | Product Merchandising
As the official headwear brand of the US Olympic Team, this collection of New Era product for the 2024 Summer Games reflects a blend of functionality, national pride, and vintage aesthetics. Specific pieces feature the U.S. Olympic Team “puck” logo, reserved for official licensees only. Other styles tap into various patriotic symbols, retro graphics, fonts, and materials. The headwear serves as a recognizable symbol for fans and supporters, fostering a strong connection to the spirit of the games.
Product represents the inaugural collection of New Era’s relationship with the United States Olympic Team and one of only four US brands considered a premier partner.