Product Development | Product Merchandising | GTM Strategy | Product Launch Planning
Built to blend modern style with everyday functionality, the 9SEVENTY combines a structured profile with stretch sweatbands, soft snapback closures, and premium materials, ensuring comfort and durability for diverse wearers. As part of an ongoing commitment to innovation and design, this new silhouette reflects the dedication to providing versatile options that enhance personal style without compromising on practicality.
Developed, merchandised and strategized the creation of a new silhouette franchise. Fastest growing product category across the New Era brand in North America during first twelve months in market. Hero silhouette of 2024 NFL Sideline Collection and various collaborations and programs.