Creative Direction | Product Development | Product Launch Planning | Project Management
MLB City Connect uniforms represent a unique approach to team identity, showcasing the distinct cultural elements and history of each team's city. Designed by Nike, these uniforms often feature bold colors, patterns, and graphics that resonate with the community's heritage and lifestyle. As the official on-field partner of MLB, New Era uses that visual language to create official headwear to complete the uniform. This initiative not only enhances the visual appeal of game-day attire but also fosters a sense of pride and unity among local supporters.
Led the creative development and execution of the inaugural launch, followed by directorial management and oversight of subsequent launches thereafter. MLB City Connect is the single largest revenue driving program annually for New Era’s baseball license.