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Bill Tuttle

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Spring/Summer 2025

Creative Direction | Product Development | Go-To-Market Strategy | Product Merchandising | Product Launch Planning

The Spring/Summer 2025 seasonal collection is the most progressive headwear offering we have built during my tenure. The program showcases a diverse range of styles and designs that cater to various consumers and trends. Each piece is thoughtfully crafted, blending functionality with fashion, and featuring colors, patterns, and graphics that reflect the new sports season. There are endless details that make each cap unique, whether it be advanced embroidery execution, newly developed materials, or original application techniques. A small group of styles is shown here, but this program is offered in a dozen licenses, hundreds of teams, and totaling thousands of individual SKU’s.

Drove all aspects of program creation, including challenging designers to build product beyond what we believed was possible and pushing developers and merchandisers to tell stories beyond our normal capabilities.

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