Creative Direction | Product Development
New Era’s World Series, Super Bowl, and NBA Champion caps symbolize the pinnacle of achievement in sports and mark the culmination of each professional season. The development of championship product requires collaboration across product, business, operations, and logistics departments in order to execute at high levels. The goal of every design is to resonate authentically with players and fans, while best representing the cap style, graphic language, and visual identity of the league.
Led the creative decision-making process and directed multiple teams on alignment of execution strategies.