Product Development | Product Merchandising | Strategic Data Analysis
Based on analysis of customer and consumer insights, we created a suite of A-Frame silhouettes to capitalize on emerging trends. Core silhouette franchises were used as the base shape and then modernized by adjusting construction elements of the crown, resulting in a new and diverse range of styles. Consistently innovating and adapting is key to aligning with marketplace trends.
Drove the insight and development process for these products, many of which were immediately used as key silhouettes across E-commerce and Lifestyle channels.