Creative Direction | Product Merchandising | GTM Strategy | Product Launch Planning
New Era’s on-field MLB headwear collections are designed to combine functionality and style for players and new purchase opportunities for fans. Whether it’s Spring Training, Armed Forces Day, July 4th, or the All-Star Game, each time period is synced with a specific headwear design worn during practice and games. Each design separates itself from the traditional uniform cap by using innovative executions of team logos, colors, or graphics. These products change annually and are key components of the official on-field relationship between New Era and Major League Baseball.
Led the design and merchandising process for all on-field headwear initiatives and consistently presented them to US sales force and key US accounts.