Product Merchandising | GTM Strategy
NBA All-Star Weekend represents a convergence of sport and culture unlike any other event. The Golden State Warriors were the host franchise in 2025, so we built a unique collection of apparel and headwear that tapped into Northern California vibes while blending style, materials, and team graphics. Focusing on prints, patterns, earth-tone color palettes, and detailed embroidery, this capsule collection represented a unique creative point of view for the brand.
Directed the selection of silhouettes, materials, and graphics to be designed and merchandised.