Creative Direction | Product Development | Product Merchandising | Product Launch Planning

Since 2014, New Era has been the official headwear outfitter of the US Ryder Cup team. All players, captains, and US staff wear performance headwear built with our greatest functional elements and adorned with various US graphics and emblems. Designed to align visually with the Ralph Lauren apparel worn by the team, the headwear is both stylish, simplistic, and patriotic at once. Likewise, New Era is the official headwear partner of all LIV Golf teams, and uses the same high-performance materials and components to build those products as used for the Ryder Cup.

Drove creative direction, development, merchandising, and launch planning for all Ryder Cup initiatives bi-annually since 2014. Led product and go-to-market strategy implementation for LIV Golf since relationship inception.